Flicks boost Viacom shares Nov 4, 2009
Viacom CEO Philippe Dauman said holding back advertising inventory from the upfronts paid off, with prices recently at least 10 percent higher ... Viacom CEO Philippe Dauman said holding back advertising inventory from the upfronts paid off, with prices recently at least 10 percent higher. (New York Post -- Business)
Cable-Tec Expo 2009: Arris Splices Ads Into Linear TV Oct 29, 2009
In addition, Arris is demonstrating the "Ad Widgets" EBIF applications from FourthWall Media (formerly BIAP), showing integration with advertising inventory management capabilities of the Arris ConvergeMedia Advertising Platform. . (Multichannel News)
Mobango, the Most Effective App Distribution Solution, Teams Up with RingRing Media Oct 9, 2009
By using the exchange, Mobango will now be able to ensure that its advertising inventory value is optimised at a worldwide level. Fabio Pezzotti, CEO of Mobango, said: "We're very excited to partner with RingRing Media. They are the experts in mobile digital marketing, with a wide approach that including advertising and distribution. The company is one of the few agencies that completely understand the market and its potential to create a unique and personalised advertising experience for users.... (Yahoo News -- Press Releases)
Some see conflicts in Kraft-ESPN ad deal Sep 25, 2009
He added that Kraft Sports Group has agreements with sports radio WEEI and television station WBZ to help sell advertising inventory for its Patriots programming. ESPN spokesman Paul Melvin said there are no concerns about conflict of interest, and there is a very definitive wall between editorial and business. (Boston Globe)
Twitter ads no surprise Sep 17, 2009
If Twitter is mad enough to start placing ads in between tweets and selling off large chunks of ''advertising inventory'', then it can expect a rough reception, as Facebook found earlier this year when it changed its terms and conditions to allow it to take ownership of the personal information about users even after they were no longer Facebook members. The resultant furore forced Facebook into an embarrassing about-turn. (Sydney Morning Herald -- Business)
Orange to Acquire Unanimis - The UK's Largest Exclusive Digital Advertising Network Aug 28, 2009
For publishers, UNANIMIS monetizes their advertising inventory to maximise site revenue from their audience. UNANIMIS sells advertising to leading media and advertising agencies and direct advertisers who are looking to reach a relevant audience online. (PR Newswire)
MOONVES RISING Aug 7, 2009
As a result, Moonves said CBS would hold back some of its advertising inventory from the upfront market -- where ads are bought ahead of the start of a new TV season -- to sell instead in the scatter market, where ads are bought throughout the season and where revenue is pacing 30 percent ahead of 2008. Investors bought into Moonves' pep talk, sending CBS shares up 67 cents, or 7. (New York Post -- Business)
Research and Markets: Pre-Roll Video Inventory and Media Spend: 2003 - 2010 Presents a Rigorous, Analytics-Driven Appraisal of Historical, Current and Forecast Market Value Aug 6, 2009
Pre-roll video advertising inventory is forecast at 23 ... PRE/MID ROLL VIDEO ADVERTISING INVENTORY, SALES, CPM AND REVENUE WORKSHEET: 2008. (Yahoo! Wire -- Entertainment News)
Injecting your GPS with a bit of personality Aug 3, 2009
Despite the allure of search advertising, the facts are that Internet advertising inventory is still growing dramatically faster than advertiser budgets. This deal does nothing to reduce that inventory glut or the falling ad rates that result from it. (Boston Globe)
Google Fine-Tunes TV Spots With Visible World Jul 29, 2009
The Internet company has a deal with Dish Network to sell local advertising inventory on more than 90 networks, as well as agreements with programmers including. Google also aggregates and analyzes viewing data from. (Multichannel News)
Mandalay Media, Inc. Announces First Quarter of Positive Adjusted EBITDA Jul 16, 2009
New Product Development: Launch of Vodafone UK Gaming Portal, monetizing WAP advertising inventory and implementation of credit card billing for direct to consumer mobile content and services ... Product Expansion: In the first half of fiscal 2010, the Company has begun to monetize advertising inventory which it has deployed within its WAP sites and applications globally. (Yahoo! Wire -- Entertainment News)
High Gear Media Secures $5.5 Million Series B Funding Jun 30, 2009
"They have expanded their market reach through a network of partnerships, and they are rapidly building out websites using their unique technology platform. More importantly, the company is creating scalable and valuable advertising inventory in a substantial vertical with great demand, despite the current market environment.". High Gear Media is the largest owned and operated network of automotive websites targeting car buyers and auto enthusiasts by lifestyle, interest and vehicle. (PR Newswire)
PI Can Help Lawyers Locate Plaintiffs at Lower Cost Jun 27, 2009
LSM delivers massive economies in comparison with traditional advertising by creating a pseudo-partnership between broadcasters and law firms using millions of dollars in unsold advertising inventory to reach injured parties, their families and their caregivers. In short, LSM specializes in securing and managing pay-per-lead (PPL) media campaigns by leveraging HPM's proprietary television, radio, newspaper, mobile networks and LSM's Web video for lawyer advertising. (Yahoo News -- Press Releases)
DirecTV, NBCU Advance on The Ad Front Jun 22, 2009
NBCU, for its part, will sell national and local advertising inventory for its broadcast and cable networks through Microsoft's Admira marketplace. Terms of the deal were not disclosed. (Multichannel News)
Multichannel Newswire Jun 19, 2009
NBC Universal will sell national and local advertising inventory for its broadcast and cable networks through Microsoft's Admira marketplace, the companies announced Thursday. A memorial service for Elizabeth "Libby" Beaty, the late executive director of the National Association of Telecommunications Officers and Advisors,has been scheduled for Friday, June 26, in Alexandria, Va. (Multichannel News)
NBCU To Use Microsoft's TV Ad Marketplace Jun 19, 2009
NBC Universal will sell national and local advertising inventory for its broadcast and cable networks through Microsoft's Admira marketplace, the companies announced Thursday. Terms of the deal were not disclosed. (Multichannel News)
La Vanguardia Selects Brightcove for Online Video Initiatives May 28, 2009
"La Vanguardia is a leading destination for news in Spain and we have seen our online audience triple in size over the past two years, which presents enormous opportunities to expand our digital initiatives and tap new advertising inventory," said Ismael Nafria, director of digital content for La Vanguardia/Grupo Godo. "Video has become a central feature for our website and partnering with Brightcove enables us to significantly improve the quality of the video experience for our fast-growing... (PR Newswire)
Canoe Staffs Colorado Outpost May 27, 2009
"With teams in New York and Colorado, we now are better positioned to work with industry colleagues across the country as we build solutions that add value to programmers' advertising inventory, and ultimately to marketers and viewers.". Martin, who is based in New York, was most recently principal at iBox System and previously chief technology officer of Canal Plus Technologies. (Multichannel News)
YouTube Gets Flexible for Network Partners May 26, 2009
YouTube also lets partners sell their own advertising inventory if they choose. CBS sells its spots on YouTube and Disney has the option to sell its YouTube inventory. (TVweek.com)
LucidMedia Display Advertising Network and Demand-Side Media Management Platform Honored Among This Year's Most Promising Private Technology Vent May 8, 2009
LucidMedia categorizes traffic from many of the Web's most respected networks and exchanges in both English and Spanish, providing advertisers with a way to more effectively target online advertising inventory and increase their return-on-spend. Today, many of the world's largest interactive agencies, online advertisers, and ad networks are leveraging LucidMedia's network and technology platform to drive increased revenue. (Yahoo News -- Press Releases)
Brightcove Partners with sevenload to Provide New Online Video Distribution & Monetization Opportunities May 7, 2009
This partnership will also introduce new monetization opportunities for Brightcove customers that are expanding their advertising inventory through distribution into the sevenload network. Brightcove customers already taking advantage of this new distribution opportunity include SPOX.com, a popular sports Web portal in Germany. (PR Newswire)
Discovery Networks Germany Launches Enhanced Online Video Experiences with Brightcove May 6, 2009
Video content on DMAX will also be made available to third-party partner sites such as sevenload to generate increased advertising inventory and revenue streams and to better compliment revenues from traditional television advertising. "The addition of Discovery Germany to our customer base is a major win for Brightcove as we continue to expand our presence in the German market," said Jeremy Allaire, chairman and CEO of Brightcove. (Yahoo! Wire -- Entertainment News)
Ad dollars set for exchange-style trading May 1, 2009
Microsoft and Google as they contemplate the launch of rival stockmarket-like trading exchanges for media advertising inventory. Yahoo. (Sydney Morning Herald -- Technology)
KSAT-TV upgrading online video capabilities Apr 18, 2009
This increases audience time on site, page views, and advertising inventory. Companies could also be interested in advertising on this video platform, which could generate additional revenue for the stations, according to Glickenhaus. (San Antonio Business Journal, TX)
CORRECTING and REPLACING WideOrbit Makes Media Sales Smarter Apr 15, 2009
With , Media companies will improve their bottom line by reducing costs and errors, drive operational efficiencies, optimize the value of advertising inventory and, ultimately, close more business. has partnered closely with KSDK through the Beta process for , said Mike Meara, General Sales Manager, KSDK. Were thrilled to have , account management, sales proposal and research as a single tool for our sales teams. (Yahoo! Wire -- Entertainment News)
YouTube and Universal to launch premium music site Apr 10, 2009
Hulu which features popular TV shows and some movies, has been more successful at selling advertising inventory to big brand owners than YouTube. Vevo will also serve as a syndication platform called the Vevo Music Network which will power music videos on partner sites. (Yahoo News -- Technology)
Zillow.com(R) and 180 Newspapers Launching Co-Branded Real Estate Web Sites Apr 1, 2009
The launch of co-branded Web sites powered by Zillow extends the scope of the Zillow Newspaper Consortium formed in November 2007 with 11 major newspaper publishers, whereby newspaper sales teams sell featured listings and premiere advertising inventory on Zillow. com to local real estate advertisers. (PR Newswire)
Disney Will Put Short-Form Content on YouTube with Ads Apr 1, 2009
Disney can either sell its own advertising inventory on those channels or sell ads from other companies. The Disney channels will begin to roll out on YouTube beginning in mid-April for ESPN content and in early May for the Disney/ABC Television Group. (Yahoo News -- Technology)
Endemol Extends Global Embedded Advertising Footprint With MirriAd Mar 30, 2009
In particular, MirriAd will develop a complete embedded advertising inventory for Endemol's award-winning soap, 'Mr. Pells', which will cover more than 100 episodes. (PR Newswire)
Clear Channel Radio Names John Kaufman as SVP Revenue Management Mar 3, 2009
He brings a vast knowledge base, critical skill set and unique approach that is suited for maximizing revenue from the radio industrys advertising inventory, and were certain that he will effectively elevate the companys revenue management capabilities, said John Hogan, President and CEO of Clear Channel Radio. Clear Channel Radio is stepping up, again, to improve our ability to support our sellers and advertisers. (Yahoo! Wire -- Entertainment News)
Media Commerce Systems Introduces StandBuyMedia for Radio, a Unique Platform for Buying and Selling Remnant Advertising Feb 26, 2009
StandBuyMedia is a turn-key platform that will enable radio stations to increase revenue as they market and sell more of their advertising inventory with greater efficiency. Stations simply register, enter their rate card information and begin receiving e-mail notifications when offers to buy their inventory have been posted. (Yahoo! Wire -- Entertainment News)
GSMA Leads Mobile Advertising Initiative Feb 16, 2009
"Access to transparent measurement is essential in establishing mobile as a legitimate advertising medium. This programme will help take the guesswork out of mobile for brands, publishers and agencies," said Rob Conway, CEO and Board Member of the GSMA. "For the first time, the advertising community has access to real, aggregated mobile audience data, which offers insight into the most popular sites, ranked by number of visitors, page impressions, time and duration of visits. This will enable... (PR Newswire)
News Corp. changes game plan for MyNetworkTV Feb 10, 2009
Under the new plan, NBC Universal receives half the advertising inventory for "Criminal Intent," so MyNet doesn't actually pay for the content. The other 50 percent goes toward MyNet stations, the bulk of which are owned by Fox. (Reuters)
